Facebook & Instagram ads · Dog waste removal only
We fill routes. You keep scooping.
GreenJay runs the ads for dog waste removal companies — and only for dog waste removal companies. We target the streets next to the ones you already service, because a customer four doors down is worth three across town.
- Contract terms
- One niche, not twelve
- You talk to the person running your ads
The situation
Growth in this business isn't a lead problem. It's a density problem.
Most agencies will happily buy you cheap leads spread across forty miles. That looks great on a report and quietly wrecks your day.
- Your tech spends more of the day driving than scooping.
- Half the leads are outside the area you actually serve.
- People ask the price, hear about the initial cleanup, and vanish.
- Spring hits and you can't keep up. February hits and it's dead quiet.
- Boosting a post now and then, with no idea what it returned.
- The last agency had you on a six-month contract and a shared account manager.
How it works
Three steps, and the first one is free.
We map your routes
Before a dollar is spent, we find out where your trucks already run, which ZIPs are dense, which are thin, and how many new customers a week you can actually absorb without breaking service.
We build the offer and the ads
Creative shot on a phone, in your yards, with your truck — not stock photos of a golden retriever. An offer built around the initial cleanup, because that's the objection that actually stops people.
We run it and tell you the truth
Leads go straight to your phone. You get a plain-English report: what we spent, what came in, what it cost, and what we're changing. If something isn't working, we say so in that report.
Why a specialist
We already know how your business makes money.
A generalist agency has to learn this on your budget. Here's what we're not going to ask you to explain.
Route density beats lead volume
Your margin comes from stops per hour, not customers on the books. We target ZIP clusters around your existing stops instead of drawing a lazy 25-mile radius, and we'd rather hand you 12 tight leads than 30 scattered ones.
The initial cleanup is the real objection
Nobody balks at $22 a week. They balk at the catch-up fee on a yard that hasn't been touched since November. How that's priced and presented is an offer decision, and it moves conversion more than the ad does.
Spring is most of your year
First thaw is when the phone rings, and every operator in your market wakes up at the same moment. Budget has to be staged ahead of it, not reactively in April when auction prices have already climbed.
Leads you can't service are a liability
Selling past your capacity means missed visits, refunds, and one-star reviews. We ask what you can absorb before we scale spend, and we'll tell you to stop spending before you break service.
A customer is worth a year, not a visit
Retention is what makes an acquisition cost make sense. We judge a campaign on what a customer is worth over their life with you — and we need your real numbers to do that honestly, not industry averages.
Your reviews do half the selling
If your Google profile is thin or under 4.5 stars, ads amplify a leak. We'll tell you to fix that first, even though it means you spend less with us this month.
Straight answer
We're new, and we're not going to pretend otherwise.
You've probably seen agency sites with a wall of logos and a screenshot of somebody's best week. We don't have that wall yet, and we're not going to fake one. So here's the honest version:
- No case studies to show you. When we have real numbers from real clients, with permission to publish them, they'll go on this page. Until then this section stays empty.
- Nothing to hold you in. Contract terms. Leave whenever, and the ad account, the pixel data, and the creative are yours — they're in your Business Manager, not ours.
- You get the founder. Ryan builds and runs the campaigns. There's no account manager relaying messages to somebody you've never met.
- We'd rather tell you no. If your budget can't clear a real test, or your reviews need work first, or you can't service more customers this month — we'll say that on the call instead of taking the money.
Before launch: confirm every claim above is literally true —
especially "you keep the ad account", the month-to-month terms, and that Ryan
personally runs each account. Anything that isn't true gets cut, not softened.
See T-0004.
Pricing
Headline — states the price plainly
Pricing model not yet decided — flat monthly fee, percentage of ad spend, tiered, or performance-based. Whatever it is, this paragraph says it in one sentence with a real number in it, because a pricing page without a number just sends shoppers to a competitor who has one.
What's included
- Campaign build, targeting, and daily management
- Ad creative and copy, refreshed on a schedule
- A landing page and lead form built for your market
- Pixel and Conversions API setup, tested end to end
- Reporting cadence reporting in plain English
What's not
- Your ad spend — that's paid to Meta on your own card
- Answering your phone or closing your leads
- Google Ads, SEO, or your website rebuild
- Other exclusions
Placeholder — do not publish. The pricing model itself is
undecided, along with the rate, the minimum ad budget, contract terms, and any
guarantee wording. An earlier draft asserted a flat monthly fee; Ryan confirmed on
2026-08-12 that this is not the model, so the claim was removed rather than reworded.
Decisions tracked in T-0009; underlying facts in T-0004.
Replace every .tbd chip before this page goes anywhere public — the
dashed styling exists so they can't ship by accident.
Fit
Who this is for.
Good fit
- ✓ You run dog waste removal, residential or commercial
- ✓ You have at least one route running and want it tighter
- ✓ You can absorb new customers in the next 30 days
- ✓ Someone answers the phone or texts back within the hour
- ✓ You can commit a real ad budget for at least 90 days
Bad fit
- ✕ You're brand new with no service area figured out
- ✕ You want leads but can't take on more work right now
- ✕ You want a guaranteed number of customers per month
- ✕ Leads sit for two days before anyone calls them
- ✕ You're looking for the cheapest agency available
Questions
The ones we actually get asked.
How is this different from a regular marketing agency?
Focus. We work in one industry, so the targeting approach, the offer structure, and the creative angles all start from things that are already known to matter in dog waste — route density, the initial cleanup, spring seasonality. A generalist starts from a blank page and learns on your budget.
How many leads will I get?
We won't give you a number before we've seen your market, your budget, and your close rate — anyone who does is guessing to win the sale. What we will do on the call is walk through the math with your actual numbers so you can see what the spend would have to produce to be worth it.
Am I locked into a contract?
Contract length and notice period. That said, Facebook ads need roughly 90 days to be judged fairly — the first few weeks are the algorithm learning and us testing angles. If you're not prepared to run it that long, don't start.
What do I need to have ready?
A Facebook page, a Business Manager account (we'll help you set one up if you don't have one), a card for ad spend, your service area ZIPs, your real pricing, and someone who answers leads quickly. We'll also want to shoot or collect some phone photos and video of your actual work.
Who owns the ad account and the data?
You do. We work inside your Business Manager as a partner, not in ours. If we part ways, the account, the pixel history, the audiences, and the creative stay with you.
What if I can't handle more customers?
Then this is the wrong month to start, and we'll say so. Paying for leads you can't service costs you twice — once for the ad, once for the bad review. We'd rather pause you and pick it up when you've got the capacity.
Do you work with my competitor down the street?
Exclusivity policy — decide and state it plainly. This question comes up on nearly every call, so the answer needs to be a real policy rather than something improvised.
Next step
Tell us about your routes.
Four questions, about a minute. If it looks like a fit, we'll set up a call and go through the numbers. If it doesn't, we'll tell you that instead — and why.